Pepr was my first professional experience in building a brand identity system, and is where I fell in love with the world of online content creation! Built for founder Andy Rossman, this iteration of pepr features different professionals, artists, and innovators through different social media platforms, interviewing them about their struggles and successes in order to inspire consumers to find their own voice and increase personal productivity. The concept for pepr is something genuinely meant to help its consumers by providing value before introducing any transactional impressions, which are available to the brand through a current and stylish branded apparel catalogue and online store, and a system of encouragement incentives to have consumers become a part of the content machine, supplying photos, stories, etc. whilst wearing that merchandise and therefore representing the brand as a whole.

You'll find the final iteration of the brand identity system here as I left the project in 2019 to pursue the creation of my own online brand, NTNS Media.